Wednesday, December 29, 2010
How do you really make dough in this business? You pay attention to quality at any level. I have preached repeatedly over the years that you should make money anytime, anyway, that you can. KitchenAid provided us all with an item that can readily be turned into cash!
KitchenAid mixers are great items for picking up a little extra cash. Everything from the old mixers to new are popular with everyone from professional cooks to everyday homeworkers. The typical used mixer goes for around $100.00. Keep an eye out for the attachments. Many of the attachments can be sold for $20 to 200.
First, NO! I am not recanting. A few weeks ago I wrote about the spate of new television shows, American Pickers, Pawn Stars and the host of new auction shows. I was overall on the negative side in my review of the shows. What I said in the review was true. But what has the net effect really been?
Amazing! The number of people attending auctions and storage locker sales has increased ten fold. For years I have been attending storage locker sales and typically the crowd of attendees rarely went over 10 bidders. Today I attended a storage locker sale, that had a total of 4 units, and over 200 bidders showed up. Unbelievable! Over 200!
Initially my reaction was "My God you have to be kidding. This many bidders is going to make it impossible for me to buy anything." Well that didn't happen. The units brought the same amount that they always do.
Second reaction, curiosity. That's right, I figured that they had all seen the shows and just plain wanted to see what it was all about. Today, they got a good dose. Four units that were filled with what could best be described as a bunch of crap. I do not deny that you can make money on these storage sales, if you couldn't I would not be going. But like I said before you need to go through a bunch of them before you get one good one.
Third reaction, the new bidders were hoping to get rich quick. Watching these shows leads one to believe that these storage units are just teeming with tons of great stuff that is worth massive amounts of money. Today, they were disappointed.
Fourth reaction, FANTASTIC! Fantastic? I just spent two full blogs knocking these stupid shows. FANTASTIC. Around here business has been particularly poor. For the first time in over 3 years people were excited about something in Youngstown, Ohio. It didn't involve a murder scene or a burning building, it was a simple storage locker sale. Two hundred people attended a piece of crap storage auction sale, fantastic!
What it really means is there is hope for this business. These shows for all of the nonsense and impossible expectations that they raise have generated genuine interest in the business again. I really hope that the interest continues and that better prices for everything are just around the corner. The depression / recession / or whatever we are calling nowadays has really hurt the antiques and collectibles market. Is this sudden boon in attendees going to bring about an end to slumping sales? Probably not, at least not by itself, but it certainly helps in creating interest in the business again.
Sorry, about the photo quality. It was 5:10 in the evening and it was taken on a cell phone.